Today, a fundamental factor to compete in the market is to offer unique and personalized customer experiences . Can you imagine being able to unify the data of all your customers on the same platform to obtain ideas and thus take smarter actions? With Dynamics 365 Customer Insights you can do it!
This new application, recently launched by Microsoft , allows your marketing, sales and customer service teams to unify your customer data to obtain a 360º view and thus offer them individual interactions .
Specifically, Dynamics 365 Customer Insights enables organizations to:
Get a 360º view of the customer
Connect and unify all your customer data (transactional, observational and behavioral sources).
Improve and create customer profiles through the complete and unique view offered by Microsoft Graph , the solution that allows you to connect to a large amount of data and information that Microsoft builds in the cloud.
Get ideas to take action
You can identify trends and patterns , gaining actionable insights with configurable metrics and KPIs.
Predict your customers' intent and get guidance on the best actions to take next, powered by AI and custom machine learning algorithms.
Gain deeper insights and improve decision making by being able to customize reports and dashboards ( Power BI ) and create custom apps ( PowerApps ).