Dynamics 365 Customer Insights

Discover Dynamics 365 Customer Insights


Today, a fundamental factor to  compete in the market is to offer unique and personalized customer experiences . Can you imagine being able to unify the data of all your customers on the same platform to obtain ideas and thus take smarter actions? With Dynamics 365 Customer Insights you can do it!

This new application,  recently launched by Microsoft , allows your  marketing, sales and  customer service teams to unify your customer data to obtain a 360º view and thus offer them  individual interactions .

Specifically, Dynamics 365 Customer Insights enables organizations to:

Get a 360º view of the customer

  • Connect and  unify all  your customer data (transactional, observational and behavioral sources).

  • Improve and create customer profiles  through the complete and unique view offered by  Microsoft  Graph , the solution that allows you to connect to a large amount of data and information that Microsoft builds in the cloud.

Get ideas to take action

  • You can identify  trends and patterns , gaining actionable insights with configurable metrics and KPIs.

  • Predict  your customers' intent  and get guidance on the best actions to take next, powered by AI and custom machine learning algorithms.

  • Gain deeper insights and improve decision making by being able to customize reports and dashboards ( Power BI ) and create custom apps ( PowerApps ).

  • Automate customer-centric experiences and processes by setting up  workflows  with Microsoft Flow.


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