Your Motivation for Website Maintenance
While things like link building services and social media campaigns to get more people to your website might be more exciting to you, if you don’t maintain your website it’s all for nothing.
1. Improves SEO
SEO stands for search engine optimization and is the act of optimizing your website to appear prominently on Google search and other search engines.
When your website appears at the top of search engines, you’re able to get traffic to your website from highly interested people. These people are searching for a solution that you can provide them right now.
Search engines like to know they are providing the best content for their searchers which is why they make sure to rank websites that are up to date. If your site hasn’t updated in years, you’re likely to start sliding in the search rankings.
2. Keeps Your Website Secure
There are constant improvements in security. Most of these improvements are to counter some new hacking attack. If there are holes in your system that means that someone with ill intent could get into your information and the information of your customers.
Common CMS (content management system) products like WordPress have regular updates but if you haven’t logged into your dashboard for a long time, you could be behind on 5, 10, 15 or even more updates.
3. Gives Your Visitors a Better Experience
When you fix your website and keep it in good working order, you give your visitors a better experience. A better experience means they are likely to stay on your site longer.
If visitors stay on your site longer, they will have more time to get to know you and potentially purchase some of your products and services.
User experience is one of the major focuses of top companies these days due to the fact that it allows you to have a competitive edge. Many people are willing to pay more for a product or service if they get experience with it.
4. Makes Your Site Faster
When you properly maintain your website and have everything up to date, your website will run faster.
Site speed is now a ranking factor in Google and is likely a ranking factor in other websites as well. No one wants to wait for a website to load. They are ready for the information they searched for before they hit the go button and if you make them wait more than a couple of seconds, they are going to find someone else to service their query.
5. Brand Image
Even if you have everything else right, when you fail to take care of your website, it says a lot about your brand.
No matter how great your colors are or your brand messaging, when they go to your website and your site looks like it came from 2003 — turn off!
Your brand image is an important part of your business and your website is a large part of your brand image.